VACANCIES
If you are interested in joining the Flone team, see the opportunities advertised below:
Volunteering and Internship Opportunities:
Mercier
“Being the policy analyst intern for Flone was transformative for my person. Flone’s small and passionate team is both inspiring and welcoming. I was taken on with open arms and felt appreciated throughout my time there. The work I was able to do has shown me the passion and talent I have for the greater field of public policy, and I intend to pursue my interests in this field further. I am very grateful to Flone for giving me the opportunity to work with them on their Machakos County policy draft and continue to appreciate the important and meaningful work that Flone pursues.”
FLONE PURPOSE: Flone Initiative is a women-led organization working towards the creation of safe, sustainable, and accessible public transportation spaces for women and vulnerable groups in Africa by influencing behavioral change, generating knowledge, and movement-building.
REQUEST FOR PROPOSALS
Flone Initiative seeks a professional consultant or firm to develop and design a comprehensive Brand Guide Manual. This manual will serve as a strategic tool to ensure consistency in visual identity, messaging, and overall representation across all platforms and materials.
Scope of Work
Research and Analysis
- Conduct a brand audit of existing materials to identify gaps and strengths.
- Engage with Flone Initiative stakeholders to understand the organization’s ethos,
audience, and aspirations.
Core Brand Elements Development
- Refine or update existing branding components (logo, tagline, etc.) as needed.
- Define and document core brand elements, including:
- Logo and its variations (primary, secondary, monochrome).
- Typography (primary and secondary fonts, size hierarchy).
- Color palette with detailed codes (CMYK, RGB, HEX).
- Iconography and graphic elements.
Brand Voice and Messaging
- Develop a tone of voice and messaging framework tailored to Flone’s audience.
- Provide examples of core messages, taglines, and content style.
Brand Guide Manual Design
- Design a visually engaging and user-friendly Brand Guide Manual
- Include practical guidelines for implementing the brand across: print materials (brochures, posters, letterheads, etc.), digital platforms (social media, websites, email newsletters),presentations and reports, and event branding and signage.
Templates and Assets
- Provide customizable design templates for core materials (e.g., PowerPoint slides, social media posts, business cards, etc.).
- Deliver high-quality digital assets for all brand elements.
Capacity Building
Conduct a training session for Flone Initiative’s team to familiarize them with the Brand Guide Manual and its practical applications.
- Inception report with research findings—Week 1
- Draft brand elements and concept designs—Week 3
- Draft Brand Guide Manual (design included)—Week 5
- Final Brand Guide Manual (print and editable formats)—Week 7
- Training session and delivery of templates—Week 8
The consultant/firm should have:
- Proven experience in branding and visual identity development, particularly for NGOs or
social organizations. - Expertise in graphic design, branding, and communications.
- Strong design portfolio, showcasing brand guidelines and manuals.
- Ability to integrate themes of gender equity and sustainable mobility into branding.
Regular feedback sessions will be conducted to ensure the work aligns with Flone’s expectations.
Budget and Payment Terms
Applicants should submit a detailed financial proposal, including:
- Professional fees.
- Costs for design software, tools, and templates
Payment Structure
- 30% upon signing the contract.
- 40% upon submission of the draft Brand Guide Manual.
- 30% upon delivery of the final manual and training session.
Application Process
Interested consultants/firms must submit the following:
- A technical proposal with examples of previous branding and design work.
- A financial proposal detailing all costs.
- References from previous clients.
Applications will be evaluated based on:
● Relevance of experience and portfolio (35%).
● Creativity and quality of technical proposal (40%).
● Cost-effectiveness of the financial proposal (15%).
● Feedback from references (10%).
Deadline for submission: 20th January 2025
Applications should be sent to: hr@floneinitiative.org